#ThisBody Rejects Your Body & Slut Shaming

Lane Bryant launched the amazing #ThisBody campaign this Spring.

lane bryant thisbody

Including a fabulous commercial.

But maybe you’ve never seen it. Why? Because at least two major networks, NBC and ABC, rejected the ad for “indecency.”

I call, “Bullshit!” Because Icky Vicky not only can show their ads, but has prime time TV shows in which scantily clad women walk down runways — in full color too. (Which means you can see actual flesh tones, not just artsy black and white images.)

Are the ads “indecent” because:

A) The models shown in the Lane Bryant campaign are confident and happy with their own bodies, not parading them for sexy secrets a la Icky Vicky’s models?

B) Is it, again, the natural act of breastfeeding which is unacceptable?

C) Is the “too much nudity” a matter of square inches per person, so thinner models are “less nude”?

D) Are networks just trying to make breasts even more complicated, provide more body shaming, more slut shaming, more control & judgement of women?

I’m going with E), All of the above.

And I’m not happy about it.

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