BeachMint, the venture-backed social commerce company behind BeautyMint (a collaboration Jessica Simpson,and Beverly Hills skincare expert, Nerida Joy) and others, has just announced the launch intimate apparel brand, intiMINT with Brooke Burke-Charvet, Dancing with the Stars host and CEO of ModernMom.com. More than just a celebrity face (or body; Brooke is shown here modeling items from the line), Burke-Charvet is Creative Director of intiMINT.
Available exclusively at intimint.com, the collection has launched with signature lace thongs, briefs, boyshorts, bralettes, racerback tanks, robes, nightgowns, and loungewear separates, ranging in price from $20 for two pairs of panties to $80 for more substantial pieces.
“intiMINT truly reflects what was important to me in this collaboration; to create a luxury brand that is beautiful and really personal – at an affordable price. As an exclusively online collection, women will be empowered to have a strong voice in the brand and participate in our community in a meaningful way so I can’t wait to start the conversation with our customers!” commented Brooke.
Like the other BeachMint commerce sites, intiMint has a monthly membership fee ($20) which is applied as a credit towards any purchase — and is only charged when a member makes her first purchase. Members receive exclusive behind the scenes content, how-to styling tips, and have the option each month to choose items they love from their personalized selections (matched to their created Style Profile) or skip the month for no charge.
Photos by Yu Tsai.