Lingerie Trends For Summer 2010

In preparation for the Intimate Apparel & Swimwear Trade Show held in Paris last winter (January 18-20, 2009), Interfiliere released a trend report, covering the upcoming Summer 2010 intimates and swimwear designs. Interfiliere defined what they saw in terms of “four themes with a story to tell.”

The first is Oh! My Darling.

The background and shapes: the Capri spirit of the Fifties, haute couture precision, the desire of a perfect, radiant elegance… Motifs and prints are rich, lines emphasize the contour and strike the right balance, details and finishings are prefect. Nothing is left to chance, nothing is vague: everything is well conceived, neat, pretty, ravishing, harmonious, graceful.

Second, Bizarre Bazar:

A taste for mixtures, an outgoing, festival atmosphere, Summer optimism… At leaisure. New technologies make it possible to create a world of unlimited colours and motifs. Prints from around the world in a recycled mix of environments, artisan crafts, anive details. A hand-made trend that started in Brazil is ready to conques every beach. The culture shock is the heart of this crazy trend.

The third trend for lingerie & swim Summer 2010, Extreme Equilibrium:

The most demanding design direction with its apparently contradictory, subtle mixtures of authenticity and the new modernity. The desire for durable luxury with genuine lingerie fabrics but now in revolutionary lightweight fibres. Collections combine perfect performance, generous volumes, details which project natural eccentricity, hand made and artisanal effects, as if aged by time. Perfectly imperfect.

Lastly, trend or mood number four, Colour Therapy:

Inspired by elements of pop art from the Sixties and Seventies, multi stripes and Memphis of the Eighties, bright blocks, an exuberant firework display shakes up an arty atmosphere. Ultra graphic mixtures and sport influences but also rich pleats, drapes and origami effects, structured details playing with constuction. A vision of exciting and surprising flamboyance.

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