What’s Perkier: A Playboy Bunny’s Ears Or Her Breasts?

Sweat Show Sissy alerted me to the news that Playboy is set to release the Bunny Bra, a bra which is said to be inspired by the original 1960 Bunny costume designed by Hugh Hefner for the Playboy Clubs.

Talk about conforming to a standard; the Bunny Bra leaves a gal with some pretty big cups to fill. No worries, the bra itself is designed to help.

Adrianna Chinnici, vice president of the licensing group of Playboy Enterprises Inc., said, “We’ll be celebrating the 50th anniversary of the Bunny costume in 2010. This is perfect timing to launch the Bunny Bra. It does what the Bunny costume does: It enhances, shapes, lifts, has the look of a corset in a bra and gives the appearance of a faux boob job.”

According to WWD:

The bras will be marketed with in-store point-of-sale materials, a hangtag with a vintage visual of a Bunny and the history of Playboy Bunnies, and videos showing footage of Bunnies through the decades — including everyone from model-turned-actress Lauren Hutton to rock star Deborah Harry. A microsite linked to the brasnthings.com Web site will also promote the launch in Australia.

Brasnthings.com is currently under construction – i.e. doesn’t exist right now; what’s worse, I am confused by the videos… Each bra comes with videos? If so, a girl could easily buy the bra just for the video — I’m guessing guys might feel the same way. *wink*

Anyway, the Playboy Bunny Bra will come with free “Bunny Ears” — no, not silly rabbit ears for your head, but bra cup inserts. These cookie-shaped pads, complete with Playboy logo, are said to be like mini bunny ears that “provide the ultimate Bunny push-up,” according to Chinnici. I’ll forget for a moment that I’m confused by pads which are both cookie & bunny ear shaped (WWD, really, could you be a little clearer?) and say that Playboy is counting on the Bunny ears to keep the breasts perky — or at least counting on your belief of it.

The good news is that the line of four cleavage-enhancing, push-up Playboy Bunny Bras will have coordinating undies. The colors for the licensed lingerie line will be the same as the Bunny costumes: black, yellow, nude, pink and a leopard print.

The sad news is that, again, bras will only be made up to a 36DD. (I bet that’s smaller than most Playboy Bunnies!)

Playboy’s Bunny Bra will hit retail chain Bras N Things in Australia on Oct. 1, and then major stores and specialty boutiques via BC in the U.K. on Nov. 1. The home of the Playboy Bunny, the US, will have to wait to get the Bunny Bra until next spring, when Panties Plus launches the line here.

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