Asda, Britain’s second-biggest food retailer and owned by U.S. giant Wal-Mart, says it will no longer charge women more for bigger bras in its George fashion range.
“We’re putting an end once and for all to one of the last prejudices — that of the bigger-busted woman,” said brand director Fiona Lambert in a statement.
“From now on, all bras at George will be exactly the same price from A cup through to F cup.”
I think it’s a good idea; the additional amount of fabric and construction materials is little, especially when compared to production, packaging, distribution, and marketing costs, and the extra can can be properly ‘padded’ across all cups, large and small.
See the George line here.