M&S was goaded into action by Sheelagh Barron, 50, who was told that she had breast cancer two-and-a-half years ago. She wrote an “emotional” letter to the company’s chief executive, Stuart Rose. She had handled her mastectomy with enviable composure, but a stroll through M&S’s lingerie department moved her to tears when she realised that the store did not stock any bras that she could wear. “I suppose everyone has a moment when they realise the enormity of what’s hit them. I felt totally disenfranchised and bawled my eyes out. I wrote to Stuart Rose and said: ‘We women support M&S and we’re there for the long haul. You should give something back’.”
Marks & Spencer already has a (small) line of bras for after surgery, and this is even more grand.