Sloggi, a lingerie maker which is more like a radio shock-jock than a fashion house, is at it again.
This time, rather than purposefully trying to upset Muslims by posting advertising with scantily-clad women in their communities and near mosques — one hardly needs a brain to know how offensive that is — they’ve decided to start a “make your own billboard” gizzmo with the Sloggi Billboard Director.
Here’s an example of their ‘creativity’ as posted near Mosques:
As AdRants says:
“In there continuing attempt to stir controversy, international undergarment maker Sloggi has placed two billboards showing four models with their G-string-clad asses facing outward above the slogan, “It’s String Time” near two England Mosques knowing full well they’d get press for doing it. If you live in England and want to check them out, the two mosques are located near Rochale Road in Bury, Lancashire and near Harehills Road in Leeds, West Yorkshire.
England’s Advertising Standards Authority has received several complaints to date and issued a wrist slap telling Sloggi to, “take more care with the placing of similar posters.” As tantalizing as this tactic is, it’s almost boring. Sloggi has done this several times before. It’s a basic strategy of theirs – place barely dressed hot women in locations where they will offend and get tons of press coverage.
It seems to me what Sloggi really needs is not more help with creating billboards, but honest advisers in where to place the ads.
I’m really posting this all to show that without its crude and rude attention seeking methods, Sloggi has nothing. I repeat, “Nothing.”
This lingerie is the sort of thing one can find anywhere. Spotting one of their ads in a magazine would do nothing for me (if I have seen one, I do not remember it), and spotting those posted just to piss off others would only make me dislike the company. What a waste of a company.
It’s too bad they use their creativity and imaginations for evil instead of on designing lingerie.