Solving That Strapless Dress Problem

Think the peel-and-stick bra cups are new?

No, Virgina, they aren’t. Women have been wearing strapless dresses for awhile and so there’s been a need. Where there’s a need, there’s a company to make money off of it.

In the 1950’s the Bleumette Bra was advertised in the backs of all the women’s magazines.

It was advertised as “no shoulder straps, backstraps, bones or wires”. Collectors, a seller on ebay has one in its original pin-up girl packaging.

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