Because they knew that nice things, underthings, needed nice names, they gave their products lovely names.
Even the material used, nylon, had pretty names: Petalskin, Luscious, Sheerio…
Thought went into naming the fabric which would drape and caress the skin — like scent in a perfume, nylon wasn’t just an ingredient, it was The ingredient, and naming it was as key to success as the naming of a fine fragrance was.
So much more seductive and alluring than today’s “made of nylon” or “Lycra” in a website description or garment tag.
Shown are a selection of vintage Ran Vaalte ads, as found for sale in eBay stores.