Those French Women

Frenchwomen spend nearly 20% of their annual clothing budget on lingerie, spending an average of some €100 a year on bras, panties, stockings and other intimate apparel.

* French women buy an average of two bras and more than five panties per year.

* They purchase one item of nightwear every 18 months and a bathing costume every three and a half years.

* Women aged 15 to 34 purchase the most lingerie although they buy less expensive items.

* The three leading lingerie products are bras, panties and nightwear.

Women are now asking for sophisticated lingerie and underwear which matches their clothing. As such underwear is considered to be a piece of clothing in itself with women often showing parts of their lingerie.

This from a report by The Institut Français de la Mode (French Fashion Institute). Established in 1986, the IFM is the leading French centre for training, research and applied expertise in the fashion, design and creative sectors.

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