Remember This From 2005?

The year is 2005, and the world, or at least the Internet, is a-buzz about Wendy Rameckers’ wall of fake breasts to help male shoppers with their lingerie purchases…

Read about the Lingerie Sizer

Rameckers, who worked for Piet Zwart Institute for Retail and Design in Rotterdam, created a wall of fake breasts — rows of silicon breasts in all sizes — that male shoppers would be encouraged to view and touch in order to discover their lover’s proper size. When the touchy-feely felt right, the correct size was known, and he could then select a bra from large aisles with clear signage.

The concept was based on Rameckers research regarding the “selective memory” of men who never seem to know the bra size of their wife or lover. “When trying to buy a sexy bra for their wife or girlfriend, usually they point to other women in the shop or, when asked about size, they say a ‘handful'” she said.

What I want to know is this: Why hasn’t this concept reached retail outlets yet? Men sure have not changed…

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